{"id":4348,"date":"2017-08-14T17:22:47","date_gmt":"2017-08-14T21:22:47","guid":{"rendered":"https:\/\/www.musikalessons.com\/blog\/?p=4348"},"modified":"2023-01-25T13:34:10","modified_gmt":"2023-01-25T18:34:10","slug":"tour-tips","status":"publish","type":"post","link":"https:\/\/www.musikalessons.com\/blog\/2017\/08\/tour-tips\/","title":{"rendered":"Ten Tour Tips For Bands Hitting The Road This Summer"},"content":{"rendered":"

\"tourEvery summer, thousands of bands pack up and hit the road for tour in hopes of bringing their music to new listeners across America. If you\u2019ve never been on tour, you might associate it with blissful scenes of a band playing a sold out show in front of a screaming crowd of adoring fans before heading back to party all night at the pool of a luxury hotel, but 99.9% of serious musicians on tour this summer will never experience anything like this. Touring is massively hard work, and if you don\u2019t know that going in you run the risk of getting into huge trouble on the road. Lucky for you, I\u2019ve got ten great tour tips to help keep you fed, safe and sane this summer.<\/span><\/p>\n

 <\/p>\n

I\u2019ve spent the better part of my twenties playing tiny clubs, sleeping on floors and eating peanut butter and honey sandwiches. I\u2019ve played clubs in cities as big as New York and San Francisco and as small and historic as Fargo and Savannah. I\u2019ve had the best and worst times of my life while I was on the road, sometimes within the same tour, and I\u2019ve learned that there\u2019s definitely a right and wrong way to do things. I\u2019m happy to share some of what I\u2019ve learned here. <\/span><\/p>\n

 <\/p>\n

Tour Tips #1: Don\u2019t expect to make money<\/strong> <\/span><\/h2>\n

 <\/p>\n

Even seasoned bands who\u2019ve found a small amount success often have a difficult time making money on tour. Depending on you and your band\u2019s unique situation, tour will probably be a difficult way to make money for a couple of reasons, the most important of them being that it\u2019s extremely difficult to bring people out to a show in a city you\u2019re not from. And if you can\u2019t get people out to see you, you can\u2019t earn money. <\/span><\/p>\n

 <\/p>\n

There\u2019s things you can do to increase your odds of getting people from new cities to come out to your shows, we\u2019ll give you some ideas on how to do that in a bit, but because of the huge financial uncertainty that usually comes attached to touring, it\u2019s better to see the endeavor as an investment into your band rather than a fun part time job. <\/span><\/p>\n

 <\/p>\n

Breaking even is a good goal for newer bands without a lot of proven experience on the road. Don\u2019t be discouraged by this. Consider this: think about your local scene for a minute. Even if you think you\u2019re plugged in and in the know about music coming to your town, I guarantee you there\u2019s at least one incredible new band playing a tiny club in your city this week that you\u2019ve never heard of. And if it\u2019s hard to know about all the great music coming through your town, then it\u2019s going to be the same situation when your band plays in a new city. Going into a tour with realistic expectations about money will help your band immensely. <\/span><\/p>\n

 <\/p>\n

Tour Tips #2: Define goals for your tour long before you hit the road<\/strong><\/h2>\n

 <\/p>\n

Want to get the word out about a new record? How about a tour to build up your following in a certain region to get noticed by labels, press and fans? Or are you new to music and just want to book a tour this summer to get experience playing more shows? Ideally, long before you set foot on stage to play your first show on tour, you and your bandmates have defined why you\u2019re investing the time and money to tour in the first place. <\/span><\/p>\n

 <\/p>\n

There\u2019s plenty of great reasons for an aspiring band to tour. Touring is a great way for a band to showcase a new record or for a new group to define their sound and gain valuable playing experience. But, like I\u2019ve already alluded to, tours of any kind and duration can be a ton of difficult, thankless work. And if you\u2019re out on the road putting in the time, money and effort without an overarching goal, then your tour will be mediocre at best and a disaster at worst. <\/span><\/p>\n

 <\/p>\n

Having a dialogue with your bandmates about what exactly you\u2019re hoping to get out of tour is important because it gives you the opportunity to set goals, make plans and pinpoint what you need to do to have a successful tour. Different tours require different types of preparation, but all successful tours happen after months of serious planning. At least three months before you plan to tour, meet with your bandmates to make sure you\u2019re all on the same page about touring and discuss how to reach your goals. <\/span><\/p>\n

 <\/p>\n

Tour Tips\u00a0#3: Make sure your bandmates are all on the same page about finances<\/strong><\/h2>\n

 <\/p>\n

Like so many other endeavors, if something can go wrong on tour, it probably will. I don\u2019t believe I\u2019m being overly pessimistic when I say that you should be fully prepared and even expect a small amount of trouble to happen every time you leave the comfort of your hometown for tour. Stolen equipment, car trouble and venues cancelling shows last minute are just a few of the many disasters that often befall bands on the road. If something bad happens to your band that costs a significant amount of money, who is going to pay for it?<\/span><\/p>\n

\"piggy<\/p>\n

 <\/p>\n

Even if everything runs smoothly on your tour this summer, you\u2019ll have to have a discussion about how to handle to the money you earn or lose playing shows on the road. Like I mentioned before, it\u2019s a good idea to set a goal for breaking even on tour, but you should have an idea of what you\u2019ll do in case your band earns a little money from shows and merch sales. Some bands opt to invest any earned cash back into the band, but others divide the money individually to help band members cope with tour costs. Every band\u2019s financial situation is unique, so make sure to have that awkward money conversation before you get out there this summer. <\/span><\/p>\n

 <\/p>\n

Tour Tips #4: Don\u2019t waste money staying in hotels every night<\/strong> <\/span><\/h2>\n

 <\/p>\n

This is absolutely one of the most important tour tips I have to share with you. Coughing up cash to stay in a hotel every night will bankrupt your band in no time, even if you\u2019re making money. A part of the hard work musicians should expect from touring is being uncomfortable from saving money however you can, so expect to sleep on floors and couches when you hit the road this summer. <\/span><\/p>\n

 <\/p>\n

Couchsurfing.com<\/span><\/a> is a community of homeowners that let travelers stay with them. Some of the best touring experiences I\u2019ve ever had have been with Couchsurfers, and bands I\u2019ve stayed with dozens of friendly strangers I met on the site around the country. With enough planning and preparation, your band could have accommodations lined up for an entire tour weeks in advance. Similar to other online communities, Couchsurfers build their reputation online with user reviews, so it\u2019s a good idea to let travelers and other bands stay with you before you book stays for your band.<\/span><\/p>\n

 <\/p>\n

Another option is to ask to stay with fans, the bands you play with and any family friends you might have in the area. Most of the time people will be happy to have you stay with them for the night, but you\u2019ll most likely only be welcome if your band is well-behaved. This means that you\u2019ll have to thoughtfully feel out different situations when staying with people. For some folks you might stay with it\u2019s rude to turn in early and hang out for a bit. For others, like if you stay with your bassist\u2019s Great Aunt Helen, it\u2019s probably going to be an early night. <\/span><\/p>\n

 <\/p>\n

If you do need to spend money on a hotel, make sure you only do so if you absolutely need to. Something that doesn\u2019t get talked about a lot in the music industry is just how exhausting touring is. The average day on tour looks something like this: you wake up around 9AM and drive four to six hours to your next stop. You eat dinner and load in around six, but you don\u2019t get on stage until 11 or 12 most nights. It\u2019s pretty typical not to get to bed until three or four most nights. Save your hotel nights for times on tour when you\u2019re completely exhausted and need beds to sleep in. <\/span><\/p>\n

 <\/p>\n

Tour Tips #5: Play as many shows as you can<\/strong><\/h2>\n

 <\/p>\n

If you want to get the most out of your tour as a small band, you\u2019ll have to play as many shows as possible within a short window of time. This means that you\u2019ll have to play shows in cities you might never even have heard of, but in my opinion there\u2019s a huge benefit to playing in small towns. If your band plays New York City on a weekend, you\u2019ll be competing with literally hundreds of other bands for attention, but smaller scenes, especially college towns, usually embrace and support music coming through because it\u2019s so rare. One of my bands actually sold more tickets and albums on tour in Amarillo than we did in our hometown of Denver. Don\u2019t count out the smaller cities! <\/span><\/p>\n

 <\/p>\n

But the main reason for playing as often as possible on tour is because as a small band you\u2019ll need every opportunity you can get your mits on for earning money. Playing six nights a week gives you six opportunities to earn money, and your more lucrative shows can help your band cope with the sparsely attended shows you\u2019re almost certainly guaranteed to have on tour. Playing this often will absolutely wear you and your band out, but it\u2019s the best chance you\u2019ll have at breaking even and a great way to see parts of the country you never knew existed. <\/span><\/p>\n

 <\/p>\n

Tour Tips\u00a0#6: Always have a highly visible merch area filled with awesome stuff to sell<\/strong><\/h2>\n

 <\/p>\n

A superfan swooping in to save the day by buying everything my band had to sell has happened at least a couple of times during my tenure in music. Having a super-visible merch area filled with tons of unique band-related stuff to sell has the potential to bring in more money than ticket sales for your band. These days, lots of bands show off their merch by pimping out old luggage cases with strings of lights, but that\u2019s just one example of the many ways you could potentially create a visible merch area. <\/span><\/p>\n

 <\/p>\n

The more merch you have to offer, the better chance you\u2019ll have at selling things, but this requires a huge investment up front and only works if you have people at your shows to sell it to. In addition to shirts, stickers and albums, having some gimmicky items for sale is a good way to make money and get your fans excited about you at the same time. <\/span><\/p>\n

 <\/p>\n

If you\u2019re able to, bring a friend along with you on tour to man the merch area. The best time to sell merch is immediately after your set, but this is a massively hectic time for bands for a few reasons, the main one being that unless you\u2019re headlining, you\u2019ve got to get your equipment off the stage as soon as humanly possible. Having a designated merch-seller takes the stress out of post-showtime and will increase your odds for making money on the road. <\/span><\/p>\n

 <\/p>\n

Tour Tips\u00a0#7: Split food and booze purchases with your bandmates<\/strong><\/h2>\n

 <\/p>\n

Eating out three times a day can get expensive really quick. Add buying a few drinks every night and you\u2019ve got a situation prime for getting in debt fast. Most tours won\u2019t be able to pay for the food you and your band members eat each day, and this is one of the reasons touring can be so difficult. Instead of spending money at restaurants and at the bar after the show, consider hitting the store to buy food and booze and splitting the cost with your bandmates. <\/span><\/p>\n

 <\/p>\n

\"packedYou\u2019ll all stand to save a decent amount of money if your band pitches in for the costs of food and drinks beforehand. Eating meals from the cooler once or twice a day can save you a ton of money. Another bit of advice though here, this only works if you purchase food that you\u2019ll actually want to eat. If you buy unappetizing food, you\u2019ll most likely break any promises you made to yourself before you left for tour by putting meals you didn\u2019t plan to buy on a credit card. Having a cooler filled with drinks and tasty food could save your band hundreds of dollars by the end of a tour. <\/span><\/p>\n

 <\/p>\n

Tour Tips #8: Make sure to tell everyone you\u2019re coming<\/strong><\/h2>\n

 <\/p>\n

Many bands spend months planning a tour only to become disappointed when not many people show up to their shows. Unless you\u2019ve hired a PR firm, your band should be responsible for getting the word out about your tour to as many blogs, media outlets and local radio stations as possible. <\/span><\/p>\n

 <\/p>\n

This, as you might have guessed, is a ton of work, but it\u2019s an essential part of successful tours. Crafting a press release and contacting local area press, radio and blogs in each of the cities you\u2019re playing in will up your chances of getting your shows the attention they need to be well-attended. <\/span><\/p>\n

 <\/p>\n

And press writeups and radioplay carries benefits that will outlast the your tour. Any positive press quote is great for your bio, and even a little bit of radio play has the potential of earning your band new fans. If one city on your route is giving your band more attention than others, consider investing a little money into a Facebook ad campaign focused there. This will help further your momentum in a city and increase your chances of people coming out to see you. <\/span><\/p>\n

 <\/p>\n

Tour Tips\u00a0#9: Keep your tours short<\/strong><\/h2>\n

 <\/p>\n

In my opinion, it\u2019s better for a band to embark on multiple short tour rather than long ones. A great tour can do incredible things for a band, but a bad tour has the potential to make a band never want to speak to each other again. If you\u2019re new to touring, try booking a few weekend tours to get a feel for playing on the road. And if you\u2019re already familiar with touring, try keeping your time out on the road down to one or two weeks at a time.<\/span><\/p>\n

 <\/p>\n

There\u2019s a hidden cost to being out on the road all the time, and relationships often get strained when a band is gone for too long at a time. Being away from a job for too long also has the potential of hurting you or your bandmates financially. Rather than planning to be gone the entire summer or fall, try focusing on booking shorter tours in regions you think you\u2019d do well in. Your wife\/boyfriend\/kids\/boss will thank you for it.<\/span><\/p>\n

 <\/p>\n

Tour Tips #10: Take care of yourself<\/strong><\/h2>\n

 <\/p>\n

This doesn\u2019t get talked about enough, but it gets easy to not take care of yourself out on the road, and it can become a serious problem. If you find yourself partying too much, skipping meals or forgetting to brush your teeth for days on end, then you\u2019re not in a sustainable situation. <\/span><\/p>\n

 <\/p>\n

As musicians, we\u2019re typically used to making huge sacrifices on behalf of our music, but if you\u2019re not sober, fed, sane, safe and hygienic, then you\u2019re setting yourself up for bad things to happen. Good bands are often derailed when they say yes to too many shows and tours, and that\u2019s when resentment rears it\u2019s ugly head. Taking care of yourself first and then your band second is the only way to ensure that what you\u2019re doing on the road is truly sustainable. If you can\u2019t take care of yourself on tour, then you shouldn\u2019t be doing it. <\/span><\/p>\n

 <\/p>\n

Well, that\u2019s my best ten tour tips for touring smart this summer. For more helpful articles about the world of music, check out the Musika Lessons blog. See you out on the road!<\/span><\/p>\n

 <\/p>\n

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